Solar distributor altE acquires off-grid veterans Real Goods

By Billy Ludt, Solar Power World

Alternative Energy Store (altE), a Massachusetts-based distributor of solar energy products and systems, acquired Real Goods, a California-based solar retailer.

Founded in 1978, Real Goods is an early purveyor of off-grid living supplies. Envisioned as a one-stop-shop to meet all the needs of remote homesteaders, the store began with the sale of the first retail solar panel in the United States. In 1982 Real Goods published the Solar Living Sourcebook, a resource for off-the-grid living, renewable energy, green building, homesteading and all things sustainable. Since then, over 500,000 copies have been sold in 44 English-speaking countries.

The Real Goods office and warehouse will remain Hopland-Ukiah, California, focusing on both off-grid and grid-tied renewable energy systems and sales. With the acquisition, Real Goods will also begin offering competitive programs for professional solar installers on the West Coast, with expanded inventory and distributor pricing.

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